Creating wealth through lust

Lust is one of those four letter words that has gotten a bad rap over the years and in some cases deservedly so! But let’s turn this idea on its head; let’s look at the question of what is lust? And what does it have to do with wealth?

Let’s tackle lust first.

Lust, in essence, is a craving.

Lust can also be part of an addiction. This is where the bad rap comes in. It can lead us to do things that put us in danger. It’s even made its way into the book of deadly sins!

But what is this craving? Ultimately, it’s a thirst for an unmet need. It’s something that you’ve always wanted but somehow it’s always eluded you. So, you live out your days pining away on the off chance that this dream might come true. You see it, savor it, embody it. But you never actually get it.

That’s the nature of lust. It’s like a game of cat and mouse. It’s like playing hard to get.

The common idea seems to be that if it was easy to achieve, then you wouldn’t lust after it. It no longer has that appeal. That means if you choose to play the game, you’re going to set the stakes really high… And the outcome usually means coming close, but never actually getting it.

What if all of that was a lie that you have been telling yourself?

What if lust was actually a good thing?

Most of us never let ourselves know that we lust something because that’s too scary. We bought into the story of just how taboo it actually is. Or, even worse, you bought into the feeling of actually being undeserving! But what if I would submit the idea that lust is a thread to our total satisfaction? If you dig down deep enough, you’ll see within lust a passion for deep living. It is really a spiritual calling. It is a path to our soul. We all crave to be one with our souls. This is in essence the ultimate destination.

The kind of lust you’re thinking about is only skin deep. I’m inviting you to look at lust as a call to wake up. You might say you’re lusting after that flashy Lamborghini… But that’s just the illusion. What we really want is really at the core of having that car. That’s what you really want.

Think about it this way: It’s like hitting a sleeping tiger over the head.

It’s scary as hell. What will this tiger do?

What will it demand? Will it kill me?

Maybe it will be angry at me for letting it sleep so long. “Oh my God”, what if it is hungry and makes impossible demands on me? It’s tempting to let the tiger sleep, isn’t it? But that is not really a solution! The desire will still be there.

No, we have no choice in the matter. We have to wake up that damn tiger.

Now, what does this have to do with wealth?

Well, here’s the deal. The tiger is the only part of us that has the energy and power to get us what we want. That tiger will explode with energy to move us to where we want to go. Being afraid of the tiger means we let our power sit dormant. Yes, it’s scary to wake up, but that’s because we only see the dangerous part of it. There is the other side too. The other side is that waking up can bring us wealth.